Better Collective A/S appoint Petra Zackrisson as SVP of Growth. In its mission to become the world's leading digital sports media group, Better Collective, has hired Petra Zackrisson to assume the role as Senioedr Vice President of Growth. With this hire, Better Collective strengthens its ambition to further scale the business and accelerate its presence in emerging markets.

Petra brings with her a range of valuable insights and learnings from the industry; most recently from her role as Chief Strategy and Business Development Officer at KaizenGaming. Prior to joining KaizenGaming, Petra held various leadership positions at the Betsson Group, and before joining the iGaming industry in 2013, Petra worked in management consulting, specializing in international business development and strategy development across industries. Petra has helped many organizations build solid foundations for international growth in terms of products, strategy as well as operations, and at Better Collective she will take on the role as SVP of Growth.

Petra will be tasked with fueling local awareness while growing and developing the Better Collective Group globally, with a particular focus on emerging markets. Assuming this role of responsibility, a focal task will also be for Petra to expand Better Collective's presence and representation through strategic events. During the past five months, Petra has been supporting and advising Better Collective as an external consultant, and on January 9, 2023 she will start her work as SVP of Growth out of Better Collective's office in Stockholm.