2021 will see Smashed Live launch in countries including Australia, Ethiopia, South Africa, and virtually in Great Britain and Northern Ireland, with Smashed Online launching in India, Mexico, Australia, Great Britain, USA and others.

Diageo's 2030 Positive Drinking strategy to encourage moderation and reduce alcohol related harm includes ambitious targets for underage drinking, drink driving and binge-drinking.

*Smashed Project Global Annual Evaluation, 2018-2019. Data based on a sample of 49,718 completed pre-programme questionnaires and 46,880 completed POST-programme questionnaires collated from 16 distinct 'Smashed' programmes delivered in 2018-19 across Africa, the Americas, Asia Pacific and Europe.

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Diageo plc published this content on 06 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 April 2021 10:35:03 UTC.