Magellan AI announced a new collaboration with Experian. Experian's Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into campaign performance and success within the Magellan AI dashboard.

Magellan AI will utilize Experian's Identity Graph, a privacy-safe digital cross-device technology providing the most comprehensive and differentiated digital identity resolution. Along with industry leading podcast advertising intelligence, marketers will have access to precision insights to optimize and measure their podcast campaigns.