After surprisingly strong growth for Swedish e-commerce in September, the industry is once again in decline in October compared to 2021. As one of only three growing categories this year, the nicotine and tobacco industry continued the same path as in Svensk Handel's previous report and experienced the strongest sales growth of all categories during the period.
The report shows that Swedish domestic e-commerce declined 16 per cent during October compared to the same month in 2021. As explained by Svensk Handel, the lower share of the population participating in e-commerce and the lower average purchase amount have been challenging for Swedish e-commerce. Black Friday and Christmas shopping in the upcoming months could potentially reverse this trend.
"As described in Svensk Handel's report, the increased prices have affected many of the categories negatively, particularly durable goods.
According to Svensk Handel, from January-
Svensk Handel is a Swedish trade- and employer organisation which engages in trading issues for wholesale, retail and e-commerce. Every month Svensk Handel conducts an interview-based study to report how Swedish e-commerce has developed during the period.
Access the full report (in Swedish) on Svenskhandel.se
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