Haypp Group has hired Gabriel De Prado as the new Chief Commercial Officer (CCO). Gabriel De Prado will take up his new position immediately. Gabriel De Prado, currently Commercial Director Europe, and before that Chief Insights and Analytics Officer (CIAO), joined Haypp Group in 2020 and has extensive commercial experience in the nicotine and tobacco field.

Before joining Haypp Group, Gabriel held positions in Latin America and Europe for British American Tobacco within Insights, Marketing and as Country Manager for Portugal, Andorra, Canary Islands and Gibraltar.