Lumiera Health Inc. announced the retail expansion of its Awaye™ pain relief cream. Awaye™ is now available at Rachelle Béry health food stores. Rachelle Béry, is a natural health food chain part of Sobeys Inc.'s retail network.

Rachelle Béry opened its first natural products grocery store over 35 years ago. Today, with 11 grocery stores and over 70 In-store locations in IGA supermarkets throughout Québec, the banner has become a leader in organic and natural products across the province. Awaye™ provides a new generation of relief from acute and chronic pain by exploiting the CB2 receptors of the endocannabinoid system, the body's built-in pain and inflammation defense system.

Awaye™ is a unique Health Canada approved topical cream that provides relief from pain through complimentary mechanisms of action not found in any other product currently available on the market.