Lumiera Health Inc. announced it has filed for a new NPN application with Health Canada, as it prepares to extend its Awaye Pain Relief product line. The new product, Awaye Sport with menthol, will cater to pain sufferers looking for a cooling relief effect, which represents an additional consumer segment for the Awaye brand. This also represents the first innovation in Awaye's planned development pipeline.

All natural health products sold in Canada must have a product license issued by Health Canada before they can be commercialized. License applicants must provide detailed information about the product, including medicinal ingredients, potency, non-medicinal ingredients, and recommended use. Once Health Canada determines the product is safe and effective, it issues a Natural Product Number (NPN), which lets the public know the product has been reviewed and approved.