MediaAlpha, Inc. Reports Earnings Results for the Fourth Quarter and Full Year Ended December 31, 2023
February 20, 2024 at 04:05 pm EST
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MediaAlpha, Inc. reported earnings results for the fourth quarter and full year ended December 31, 2023. For the fourth quarter, the company reported sales was USD 117.17 million compared to USD 124.01 million a year ago. Net loss was USD 2.37 million compared to USD 26.97 million a year ago. Basic loss per share from continuing operations was USD 0.05 compared to USD 0.63 a year ago.
For the full year, sales was USD 388.15 million compared to USD 459.07 million a year ago. Net loss was USD 40.42 million compared to USD 57.67 million a year ago. Basic loss per share from continuing operations was USD 0.89 compared to USD 1.37 a year ago.
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Companyâs platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
MEDIAALPHA, INC. 
