NxGen Brands Inc., a trendsetter in high quality CBD and CBG products has engaged with JoeCool.com to expand their market penetration throughout the Northeast, initially as a test market. Therefore, this is currently being designed prior to implementation. JoeCool meets the high standard expected as a boutique coffee producer and it has been discussed with NxGen Brands Inc. to jointly further develop CBD infused coffee based products that can be sold throughout this region because of distribution channels. The initial Test Market is to feature the JoeCool 2oz. Espresso Shot infused with CBD and target the first 100 stores to be displayed and sell the featured product. It is planned to expand to 200 stores the following month until the target market is covered, and sales data can be analyzed.