Philip Morris International Inc. announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products. This range of better alternatives to cigarettes includes multiple generations of IQOS, the No. 1 tobacco heating system.

The launch also marks the 10-Year anniversary of IQOS, originally launching in Nagoya, Japan in 2014.