Sinch AB (publ) announced that it has appointed Wendy Johnstone as Executive Vice President APAC and member of the Sinch Global Leadership Team. Wendy brings a broad experience and a proven track record of success from over 25 years in the technology and SaaS sectors across EMEA and APAC. She joins Sinch from Zendesk where she had the position as Senior Vice President Asia Pacific and Japan.

Wendy Johnstone will succeed Damien Tabor who has had this position on an interim basis and will continue as Sinch APAC?s Chief Financial Officer. Wendy is based in Singapore and her first day at Sinch will be February 23.