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Founder
Brand Positioning
Speakeasy invested in a comprehensive discovery study to identify under-served areas of the market. The study brought back 3 key points that were consistent across the nation. Simply stated - consumers want real "premium" quality, consistent quality and availability, and economically priced options. These 3 key points were identified as the most important areas that are not being capitalized on with the current offerings.
Using data collected from the market, SpeakEasy was able to establish each of its upcoming brand's position in the recreational market. This research reinforces the Company's agricultural strategies from day one - greenhouse products will serve middle market consumers and it is a segment that is currently saturated.
Brand Launch Strategy
SpeakEasy has been continually dedicating time and resources to ensure the Company's brands have a successful launch across
Additionally, the team brings with them in depth relationships that will make up the complete marketing mix of - in store, online digital, public relations, and events, while being rooted in culture.
Three Distinct Market Segments that Offer the Company Immediate Opportunity in the Canadian Cannabis Industry
Brand Opportunity One: High-End Craft Indoor Flower
The first brand will enter the market with 4 high THC legacy strains. This brand narrative highlights SpeakEasy's deep roots embedded in "BC Bud". Through the rigorous strain selection process, we have been able to achieve THC levels of over 25%. It's a common goal between SpeakEasy's growers to achieve up to 30 % THC levels with select strains.
Brand Opportunity Two: Alive Extracts
The second brand will be built around SpeakEasy's robust outdoor supply chain to create products that will compete with Cannabis 2.0 pricing in the lucrative and expanding extract market. These products will be heavily targeted to the expanding dab culture and pertain to products offering such as live resin Vape, live resin sugar, terp sauce, diamonds and other forms of high THC extracts.
Brand Three: Economically Priced Flower & Extracts
Our third brand will take advantage of favorable growing conditions and being one of the largest outdoor licenced growing facilities in
Founder
About the Canadian Cannabis Market
The Canadian recreational market has shown a drastic increase in retail cannabis sales. The average sale from Q1 2019 has increased by 275% when compared to Q1 2020. Additionally, retail sales in 2020 have grown exponentially as well, seeing a 66% increase when comparing
Statista is predicting 2021 recreational sales to top
Warrant Extension
On
About
square foot indoor cannabis complex and has completed its harvest of its 60-acre outdoor field.
On behalf of the Board of the Directors
Forward Looking Statement
This news release contains statements that constitute "forward-looking statements." Such forward looking statements involve known and unknown risks, uncertainties and other factors that may cause SpeakEasy's actual results, performance or achievements, or developments in the industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "potential" and similar expressions, or that events or conditions "will," "would," "may," "could" or "should" occur.
Forward-looking statements in this document include statements concerning SpeakEasy's expectations concerning the introduction of its brands and the timing thereof; Canadian recreational cannabis market trends and all other statements that are not statements of historical fact.
Although SpeakEasy believes the forward-looking information contained in this news release is reasonable based on information available on the date hereof, by their nature forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. By their nature, these statements involve a variety of assumptions, known and unknown risks and uncertainties and other factors, which may cause actual results, levels of activity and achievements to differ materially from those expressed or implied by such statements.
Examples of such assumptions, risks and uncertainties include, without limitation, assumptions, risks and uncertainties associated with general economic conditions; COVID-19, adverse industry events; future legislative and regulatory developments involving cannabis; the Company's ability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favorable terms; the cannabis and hemp industries and markets in
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE LAWS.
The Canadian Securities Exchange nor its Regulation Services accepts responsibility for the adequacy or accuracy of this release.
(1) | https://mjbizdaily.com/canadas-legal-cannabis-market-continues-to-erode-illicit-markets-share/ |
(2) | https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/research-data/market/extracts.html |
(3) | https://www.statista.com/statistics/1244942/canada-legal-recreational-cannabis-market-size/ |
SOURCE
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