BrightBid,
● 85% of marketing executives are confident in AI tools
● 64% plan to use them more in their marketing campaigns
● 71% of marketing executives express concern over the ethics of using AI tools
Building on this success, 64% plan to integrate more tools into their workflow in the future. Key application areas include automation, increasing efficiency, and enhancing results. Respondents used a wide range of tools but generative AI, in most cases ChatGPT, was the most popular technology.
Its launch in
The latest white paper "The truth about AI tools: insights from a
While the majority of marketers are already making the most of these tools, 8% still don't use them at all, or not for work purposes. Reasons for delaying uptake included concerns over data quality, budget constraints and lack of familiarity with the technology. Majority (71%) of respondents also expressed concerns over ethics in the use of AI, highlighting the need for open discussion over regulation.
"There's no doubt that AI drives revenue. An overwhelming majority of marketing executives - 79% - said AI contributes to improved ROl and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The landscape is evolving rapidly, so we hope this peer-to-peer insight helps all organisations find ways to start benefiting from this technology."
"When used correctly, we've seen that AI simply amplifies and enhances the campaign instead of overtaking it. 40% of marketing executives we surveyed admit that these tools enhance their results, and while it can sometimes feel like a 'black-box' we're getting to a point where it's no longer an option to avoid using AI. This is the time to truly understand this technology by leveraging unique insights that help drive even better outcomes for marketing efforts."
BrightBid's "The Trust About AI Tools: Insights from a Marketer's Point of View" can be found here.
Survey Methodology:
● Research partner: CensusWide
● Region:
● Conducted:
● Sample: 200 Marketing Managers and above
● Job titles: CMO, head of marketing, PPC account manager, PPC analyst, PPC manager, Digital marketing manager, Paid search manager, paid search analyst
● Sectors: agnostic
Contact:
CEO
fredrik.lindros@speqta.com
+46 723 10 66 66
www.speqta.com
About
https://news.cision.com/speqta-ab/r/brightbid-releases-white-paper--79--marketers-report-boost-in-roi-using-ai-tools,c3881501
https://mb.cision.com/Main/7124/3881501/2454867.pdf
https://news.cision.com/speqta-ab/i/screenshot-2023-11-23-at-11-45-24,c3242466
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