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SPOTIFY TECHNOLOGY S.A.

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Spotify Technology S A : Today's Top Hits Is the World's Destination for the Very Best in Music

06/24/2021 EDT

Ed Sheeran. ArianaGrande. KaliUchis. There's one place fans go to find a mix of music from their favorite groundbreaking artists-and that's Today's Top Hits.

Spotify's Today's Top Hits (TTH) is the world's biggest playlist. With over 28 million followers, it's also the top destination for emerging and established artists across all genres to reach millions of fans and provide them with chart-topping, show-stopping songs each day. And TTH influences more than culture-it has helped kickstart the careers of many emerging artists-like TheKidLaroi, TateMcRae, and ConanGray-and supported music favorites like BillieEilish, SZA, and JuiceWRLD.

Today's Top Hits is the leading global destination for popular music, supporting artists across all genres and bringing their music to a wider, global audience. As Spotify's largest, most international playlist, we identified the opportunity to position Today's Top Hits as our global music brand, complete with a distinct visual aesthetic and voice. The visual rebrand consists of a fresh, bold, colorful design, including a unique lockup with the TTH acronym, as well as a new brand tagline, 'Hits Made Here.' The campaign, which centers around a 60-second video, 'The Hit Station,' celebrates the breadth of artists and tracks that are defining culture today, including hitmakers like BillieEilish, TravisScott, DuaLipa, BadBunny, and BLACKPINK.

'Today's Top Hits is a true reflection of music culture today, as defined by the fans,' said NedMonahan, Spotify's Head of Global Hits. 'So many factors go into the process of making a song a hit, and TTH has become a key catalyst and proving ground for a song reaching its full hit potential. Whether you're emerging or established, no matter the genre-TTH gives artists the opportunity to connect with millions of fans across the globe, and fans a destination to support their favorite artist.'

Check out some notable TTH moments in this new style:

[Link]

Today's Top Hits has become so influential due to its diverse curation process, which supports various genres and artists beyond the traditional confines of how popular music has been defined in the past. It showcases the latest top hits driven by fans, combined with specially curated picks from editors who analyze music culture, data, and trends. Artists, industry professionals, and fans alike look to Today's Top Hits as representative of what today's music is-and what fans are listening to.

Get to know the world's top tracks. Stream Today's Top Hits for the very best in music today.

Disclaimer

Spotify Technology SA published this content on 24 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 June 2021 20:09:06 UTC.


ę Publicnow 2021
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Financials
Sales 2021 9 532 M 11 162 M 11 162 M
Net income 2021 -119 M -139 M -139 M
Net cash 2021 1 927 M 2 257 M 2 257 M
P/E ratio 2021 -321x
Yield 2021 -
Capitalization 38 281 M 44 942 M 44 827 M
EV / Sales 2021 3,81x
EV / Sales 2022 3,16x
Nbr of Employees 5 584
Free-Float 70,4%
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Mean consensus OUTPERFORM
Number of Analysts 28
Last Close Price 200,05 €
Average target price 244,54 €
Spread / Average Target 22,2%
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Managers and Directors
Daniel Ek Chairman & Chief Executive Officer
Paul Aaron Vogel Chief Financial Officer
Stig Gustav Victor S÷derstr÷m Chief Research & Development Officer
Martin Lorentzon Independent Director
Cristina Stenbeck Independent Director
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