Rimlig Träning's own fitness app based on
Online fitness as well as hybrid fitness, where digital tools and services extend physical meetings, continue to grow and the market is today a billion-dollar industry. By now, trainers and gyms in the industry see online workouts as a well-established element in people's workout habits.
In the fall of 2022, an agreement was signed with Rimlig Träning, a digital workout concept based on workouts that fit into people's busy everyday lives. A concept the founders describe as “a community for all of us that doesn’t live for exercising”. The creators of Rimlig Träning are Vanja Wikström, one of
”After spending half my life avoiding exercise, the body began to break down. Rimlig Träning is the only concept that got me to work out for more than two weeks straight. It's fast, efficient, easily accessible and the workouts are easy to understand. For the first time in my life, I exercise regularly - and have finally gotten rid of my back pain!” says Vanja Wikström.
Rimlig Träning has been available at
“This is going to be fun! There are many fitness apps, but we think a little differently. Our customers and "involuntary trainers" (our influencers) are people who don't like exercise. Some even hate exercise, but at the same time know what benefits there are if they just get a little physical activity. We want to help all those who actually do not manage to exercise regularly. Those who are not already invested.” says
The launch of the app means continued growth in the enterprise segment for
“An exciting launch in many ways. Rimlig Träning has a good track record of digital workouts and a concept with an interesting approach targeting a very large audience. We look forward to being part of their continued journey when they now take the step to launch their own fitness app with Twiik!” says
Rimlig Träning is now available at
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