Clinch announced an expanded integration with Amazon DSP. Clinch is now one of the initial third-party ad serving providers to deliver a fully automated, omnichannel workflow that connects creative development directly to media execution across streaming TV, online video, display and mobile channels. The integration enables a two-way sync between Flight Control and Amazon DSP, allowing campaign data to flow instantly while automatically publishing and assigning creative tags to media placements, reducing operational friction.
The automated nature of this integration poses several significant benefits for advertisers, spanning speed, scale, and efficiency. Campaigns configured in Flight Control now sync automatically with Amazon DSP, with placements and creative tags dynamically published and assigned without manual trafficking, duplication, or delays. Clinch has continued to build on its collaboration with Amazon Ads since achieving global certification status as an Amazon Ads third party ad serving partner in October 2024.
Clinch added support for Amazon Sponsored Ads within Flight Control in June 2025, giving advertisers a unified workflow across for both Amazon DSP and Amazon Sponsored Ads. In October 2025, Clinch became the first third-party ad serving solution approved to serve ads directly to Amazon Custom Audiences, enabling creative decisioning against Amazon's proprietary behavioral signals within a privacy-safe framework. With automated trafficking, Clinch supports a truly automated end-to-end workflow, connecting audience-informed creative development directly to campaign activation in Amazon DSP.
The integration will be globally available May 1, 2026, and supports display and video formats across Amazon DSP.
