The Trade Desk announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media strategies. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape. Through this partnership with DramaBox, The Trade Desk seamlessly integrates short drama into a unified open internet programmatic framework, enabling advertisers to manage and optimize campaigns across CTV, mobile, and other premium content environments within a single platform?enhancing cross-channel consistency and efficiency.
The partnership between The Trade Desk and DramaBox is now live, with advertising inventory now available to advertisers globally.
The Trade Desk, Inc. specializes in the development and operation of an online platform dedicated to the purchase of advertising space. Based on data, the platform allows advertisers to optimize the placement, execution and management of advertising campaigns, as well as audience targeting.
At the end of 2025, the group's clients include primarily advertising agencies and independent advertisers.
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