On November 18, 2021, Macy's Inc announced that it is working with consulting firm AlixPartners to review its business structure, just a month after activist investor Jana Partners urged the department store chain to sell its e-commerce business. Jana Partners said early in October that Macy's could double its share price if it separated its e-commerce business as customers buy more online. Jana Partners said that Macy's decision to engage with advisers to review its business was commendable.