First Orion, Transaction Network Services (TNS) and TransUnion announced their partnership?in effect since 2022? will deliver an estimated five billion branded business calls by the end of 2024. Through direct network integration with leading U.S. wireless carriers, the partnership offers enterprises a proven cross-carrier solution for business vetting, number verification, end-to-end call authentication and call branding with rich call content.

The solution helps enterprises improve customer engagement, while protecting consumers from robocalls, call spoofing and fraud. In addition, this partnership has helped enable milestones that continue to set a strong foundation for future branded call enhancements, including: Branded calling adoption by over 4,000 U.S. businesses, including 10% of Fortune 500 companies; Over 1.5 billion calls branded in 2024 to date; Business number registration includes more than 180,000 businesses and 17 million phone numbers; Implementation of standards and best practices that ensure participants in the branded calling ecosystem deliver scalable solutions; Adoption of solutions to prevent spoofed calls from reaching consumers; Out-of-band call authentication across the three major mobile networks, enhancing call security with call authentication and rich call content.