Snap shares jumped over 13% following news that activist fund Irenic Capital Management has acquired a stake of approximately 2.5% in the company's Class A shares. In a letter to CEO Evan Spiegel, the fund argued that the company is significantly undervalued and could reach a valuation of nearly $35bn, i.e. nearly 5x its current level.

Irenic is calling for significant strategic shifts, including cost-cutting measures, potentially through layoffs, and operational optimization. The fund also recommends a more effective leverage of artificial intelligence and suggests divesting or shuttering certain initiatives, specifically the Specs augmented reality glasses business. It contends that the company's current trajectory is unsustainable in the long term.

Despite a YTD decline of roughly 45%, the market reaction reflects hope for a turnaround. Snap stated that it remains open to dialogue with its shareholders and continues its efforts to improve financial performance. The group recently launched a $500m share buyback program and entered into a partnership with Perplexity AI to integrate conversational search features.