TransUnion announced the launch of Digital Business Profile, an affordable, easy-to-use solution designed to help small businesses ensure their information is represented accurately across the digital search ecosystem. Accurate business information directly influences customer behavior: Google research found that customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile on Google. Digital Business Profile allows small business owners to manage essential details, including business name and location, contact information, hours of operation, accepted payment methods and service areas, through a single TransUnion portal.
Updates are automatically distributed across more than 80 directories, maps, apps and social platforms, helping businesses present a consistent and reliable presence wherever consumers search. Maintaining accurate online information has historically required business owners to manually update individual platforms, which can be a time-consuming and often unrealistic task. As generative AI increasingly shapes how consumers discover and evaluate businesses, that challenge has only intensified.
AI-powered search summaries pull information from across the web, making consistency more critical than ever. Inconsistent or inaccurate business information can confuse customers and lead to poor experiences. Digital Business Profile addresses this challenge by giving small business owners a centralized way to maintain a complete and up-to-date profile, including categories, languages spoken, storefront images, and links to social media accounts.
Built on the same foundation as TransUnion?s Trusted Call Solutions, Digital Business Profile leverages a broad distribution network and long-standing integrations with leading search directories, maps, and social platforms. TransUnion has spent more than two decades helping large, multinational companies manage their digital presence and optimize for search, achieving the scale needed to now offer this capability at a price point accessible to businesses of any size. An annual Digital Business Profile subscription includes: Comprehensive distribution across maps and GPS services, Profile optimization, Continuous monitoring and updates, Visibility into how consumers discover and engage with a business, Clear distribution status reporting, Access to help desk support.
