Diageo : Black, Latino, and Native American organizations form a consortium to address alcohol-related harm in the U.S.

The Multicultural Consortium for Responsible Drinking (MCRD), a working group focused on increasing awareness on the risks of alcohol-related harm and providing education in diverse communities across the country, launched with the support of Diageo North America and leading Black, Latino, and Native American organizations. In its initial phase, members of the MCRD met in Washington, DC, to establish a framework aimed at developing a national public awareness program to reduce the impact of alcohol misuse in communities of color.

Educating people on the effects of alcohol and the impact of impaired driving -including the debunking of myths and misconceptions across these communities- is a key priority for this unique group. The MCRD will combine knowledge and expertise of member organizations, along with Diageo North America's educational resources, including:

• Wrong Side of the Road, an interactive digital experience featuring real stories of impaired drivers who share their consequences (https://drinkdriving.drinkiq.com/); and
• DRINKiQ.com (also available in Spanish language atDRINKiQ.com/espanol), a platform that helps people understand the effects of alcohol and empowers them to make responsible choices around alcohol.