Apple considers opening Siri to rival artificial intelligence services
Apple is reportedly preparing a major overhaul of Siri by allowing the integration of third-party AI services. This strategy aims to bolster its ecosystem against intensifying competition in the artificial intelligence space.
Apple is reportedly working on opening its Siri voice assistant to competing artificial intelligence models, moving beyond its current partnership with ChatGPT. This evolution, which could be integrated into iOS 27, would allow users to route their queries to various services such as Google's Gemini or Anthropic's Claude. The group is said to be developing tools to facilitate the integration of AI applications via the App Store within its Apple Intelligence ecosystem.
This approach would mark a significant strategic shift for Apple, which has traditionally maintained tight control over its services. By offering users the ability to choose the AI engine for each request, the company seeks to enhance the appeal of its devices and close the gap with its rivals in the AI field.
Beyond the user experience, this openness could constitute a new revenue stream, as Apple could collect a commission on subscriptions to third-party services. These developments could be officially announced at the WWDC conference in June, although plans remain subject to change.
Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music supports. Net sales break down by family of products and services as follows:
- telephone products (50.4%): iPhone brand;
- peripheral devices (8.6%): screens, storage systems, printers, video camera, memory cards, server, switches, etc.;
- computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and PCs (iMac, Mac mini, Mac Pro and Xserve);
- music support (6.7%): music readers iPod and iPad and accessories;
- other (26.2%): software, maintenance service and Internet access service, etc.
Net sales are distributed geographically as follows: Americas (42.8%), China/Hong Kong/Taiwan (15.5%), Japan (6.9%), Asia/Pacific (8.1%), and Europe/India/Middle East/Africa (26.7%).
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